What and why Re-engagement campaigns ?

  • Let's see on how to set a campaign for a targeted group of people who have signed up recently and has not yet purchased any product.
  • This is specifically targeting subscribers that you want to turn into customers

How to create a Re-engagement Campaigns ?

  • Navigate to Campaigns tab from dashboard.
  • Click on "Create New Campaign" from the "Automated Messages" section. 

The target audience should contain the following conditions:

Match all customers whose signed up is more than 20 and the total spent is 0. 

In the Campaign Settings:

  • Specify category(if any). 
  • Here, setting the start date is not mandatory. 
  • When there are orders whose signed up is more than 20 days, mails will be sent automatically(if campaign is set to live)
  • Set end date(optional).

In message section, draft the mail content.
Click "Save and set live".

To know more about working with the editor types, click here.


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